Sunday, March 2, 2014
Fast Food was around before McDonald's: Road Food Images
Whenever I fly in to San Diego the first thing I do after getting a rental car is a stop for a double-double at In-N-Out. Founded in 1948 in the LA suburb of Baldwin Park, the first store was demolished as a result of freeway expansion in 1954.
My point is simple -- there were plenty of fast food businesses before McDonald's and Carl's. Just not the same drive for economies of scale and throughput. Our caffinated society worships scale and scope. Quality sacrificed as a result of excessive speed? Flavor chemistry rather than natural flavors? Fat tastes good!