Sunday, May 5, 2013

Cars that are the focus of films: "Iron Man 3," "The Wolverine," and "Fast and Furious 6."



 Audi R8 spyder
Ducati Diavel

When Tony Stark isn't suited up in metal saving the world, the self-described genius billionaire playboy philanthropist zips around town in the all-electric Audi e-tron.
At least he does on screen, in "Iron Man 3," in an early kickoff to a summer blockbuster season that will see hundreds of speeding, squealing, exploding, airborne, rolling and smoking vehicles in dozens of high-adrenaline films.
Chloe Moretz's Hit-Girl won't just don a purple cape in "Kick-Ass 2," she'll do so on a color-matched Ducati Panigale. When Hugh Jackman's Wolverine travels to Japan for some superhero soul searching, he's whisked through the streets of Tokyo in an Audi A8 Spyder. Then there's Roman, played by Tyrese Gibson, who jumps from a Ford Mustang moments before it's crushed by the tracks of a tank in the sixth installment of the supercharged franchise "Fast & Furious."
"Every one of these movies, the action gets bigger, the story gets better and we wreck a lot more stuff," said Dennis McCarthy, car coordinator for "Fast & Furious 6," which alone features more than 300 vehicles.
Yes, that's a three with two zeros — including 10 Dodge Charger SRT8s, nine Ford Mustangs and a smattering of Aston Martin DB9s and Range Rovers, few of which survived filming.
Most of the vintage muscle cars favored by Dom (Vin Diesel) were sourced "like everyone else," McCarthy said, through Craigslist, eBay, AutoTrader and swap meets. The Dodge SRT8s and Ram trucks were provided courtesy of the manufacturer, as was the Ducati Monster 1100 ridden by Gisele (Gal Gadot) and the Harley-Davidson XR1200X that was customized into a flat tracker and flogged by Han (Sung Kang) on camera. The Harley now sits in director Justin Lin's office.
As summer films become more explosive and action-oriented, so too are the cars and bikes that are featured. But as much as vehicles add a level of excitement and engagement to filmgoers' experience, viewers are increasingly sophisticated. It's no longer acceptable just to place the most current or desirable product. The cars have to be true to character.
"For me, the biggest focus with putting vehicles in the movie is to make them work for the movie and not seem like product placement," said James Mangold, director of the upcoming Marvel film "The Wolverine," starring Hugh Jackman and, briefly, a Ducati Diavel and Audi R8 Spyder.
Most of the riding and driving is done by a female character named Yukio who nicks vehicles from her wealthy boss and uses them to perform "hard stops, hard pull-ins, and pulling in to tiny spaces at high speed," said Mangold. "But we're the movie about a guy with claws, so the real action in our film is more hand-to-hand and physical."
Despite the limited screen time, the Ducati Diavel and "The Wolverine" are a "perfect fit," said Stefano Sbettega, marketing and communications director for Ducati North America in Cupertino, Calif. "It's a fantastic combination of what the motorcycle represents and the Wolverine, who is somehow devilish and has a huge following all over the world."
The devil, or Diavel, has been on the market two years but is getting the film treatment for the first time through "The Wolverine," in which it will be ridden by Hugh Jackman (a motorcyclist in real life) as well as the Yukio character, Sbettega said. The other two films in which Ducati bikes will race across the big screen this summer also feature women riders — in "Fast & Furious 6" and "Kick-Ass 2."
"It's not something we planned," Sbettega said. "But we're certainly happy it's coming up. It's good to let the female audience see and understand that motorcycles are not just toys for boys."
Just as the films are fantasies, so too is the idea of ownership. Placing vehicles in a high-profile movie promotes a fantasy that marketers hope will translate into sales.
"Three percent of the population has a license to motorcycle in this country, so the upside is significant to put motorcycling on the map," said Dino Bernacchi, current marketing director of Harley-Davidson Motor Co. in Milwaukee, Wis., and former branded entertainment director for General Motors. "When you see a cool scene with a cool person riding a motorcycle, it starts to seed that desire."


From The Detroit News: http://www.detroitnews.com/article/20130505/AUTO01/305050304#ixzz2SQ2CHNLK

37 comments:

  1. The cars which are used in the movies are really unique and marvelous. Specially the Audi R8 Spyder is a fabulous car and it is my dream to get this car.
    national auto transport quotes , auto transport quotes , free auto transport quotes

    ReplyDelete
  2. good. quá tuyệt vời khi được sở hữu em này..cùng nhau doc truyen sex hay nhất giành cho người lớn trên 18 tuổi nào hay truyen sex tổng hợp hay nhất vietnam. tai zalo chat cho mobile, nhắn tin miễn phí cho dế

    ReplyDelete
  3. oh my good ,nhưng mà vào trang này đọc truyen sex hiep dam hay lắm nhé ,cơ mà 18 tuổi mới được hihi à đây nữa truyen sex cả loạn luân nè truyen sex loan luan

    ReplyDelete
  4. good. quá tuyệt vời khi được sở hữu em này..cùng nhau doc [url=http://xemwap.mobi]truyen sex[/url] hay nhất giành cho người lớn trên 18 tuổi nào hay truyen sex tổng hợp hay nhất vietnam. tai zalo chat cho mobile, nhắn tin miễn phí cho dế

    ReplyDelete
  5. The cars which are used in the movies are really unique and marvelous. Specially the Audi R8 Spyder is a fabulous car and it is my dream to get this car.
    happy wheels
    super mario bros
    pacman
    agario

    ReplyDelete

  6. Please visit our website for entertainment after hours of work stress

    Kizi 100
    Games2Win
    Kizi 5
    Friv Games

    ReplyDelete
  7. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet..!!
    baixar whatsapp. baixar whatsapp gratis. whatsapp baixar,

    ReplyDelete
  8. kizi 100 games - This is the best solution for having fun. Now play and feel!

    ReplyDelete
  9. On Agariogame.org you can play online agar.io with different game mods such as agario pvp, private server and teams. Use special agario skins for free! FRIV & friv 100 games is the largest game resources. You can find all free Jogos Friv and Juegos friv games, choice the game you like and play friv right now!

    ReplyDelete
  10. Trong cac cach bo thai thi pha thai an toan luon duoc chu y va dung pho bien nhat. Trong pha thai an toan lai co: pha thai bang thuoc, nạo hút, nao pha thai. Nhung phuong phap bo thai duoc su dung trong cac truong hop bat dac di, bat buoc phai huy bo thai neu thai phat trien di dang, thai mang benh, thai gay nguy hiem cho thai phu, thai ngoai y muon,... Ve mat nhan dao, khong nen pha thai. Vi vay, chung toi khuyen cac ban tre hay than trọng, lam chuyen ay an toan con co the phong chong duoc bệnh xã hội, hieu biet ve kien thuc gioi tinh de co the lam chu ban than, lam chu hanh vi, tranh de viec kho cuu van xay ra.

    ReplyDelete
  11. Superb article and valuable information because it’s really helpful for me, Thank you so much for share this wonderful information with us.
    Jeans Manufacturers in Delhi

    ReplyDelete
  12. Such a very useful article. Very interesting to read this article. I would like to thank you for the efforts you had made for writing this awesome article.
    best paint for floor marking

    ReplyDelete
  13. Awesome article, Very interesting to read this article, I would like to thank you for useful had made for writing this superb article share with us.
    Web design company

    ReplyDelete
  14. Good article, Very interesting to read this article, I would like to thank you for writing this helpful article share with us.
    Lifestyle Magazine

    ReplyDelete
  15. Very interesting to read this article, I would like to thank you so much for writing this wonderful article share with us.
    Sea Freight Company in Delhi

    ReplyDelete
  16. We are the best Canada based website designing company. For all your website development needs in Canada. Thanks you for very nice sharing.

    ReplyDelete
  17. Thanks, you guys that is a great explanation. keep up the good work in your granite blog.

    ReplyDelete
  18. Great Work,
    It is a Nice Post, It was very helpful for me. keep it Up.

    tutuapp

    ReplyDelete
  19. This comment has been removed by the author.

    ReplyDelete
  20. I curious more interest in some of them hope you will give more information on this topics in your next articles.
    showbox app for android

    ReplyDelete
  21. Thanks for the informative and helpful post, obviously in your blog everything is good..

    notepad for mac

    ReplyDelete

  22. url=https://notepadplusplusdownload.com/notepad-portable-download/]notepad++ portable[/url]
    notepad++ portable
    if you are a programmer then it will help you ,i also always get help from
    notepad for mac

    ReplyDelete
  23. I am always searching online for articles that can help me. There is obviously a lot to know about this. I think you made some good points in Features also. Keep working, great jobnationwide-paid-online-focus-group-usa-about-benefits-400

    ReplyDelete
  24. This website and I conceive this internet site is really informative ! Keep on putting up!

    rice purity tests

    ReplyDelete
  25. Thanks for the informative and helpful post, obviously in your blog everything is good..

    supersu root apk

    ReplyDelete
  26. You have done a amazing job with you website mobdro for chromecast

    ReplyDelete