Advertising the Edsel -- A Car without a Position within the Marketplace?

A post from Ed -- 

Here's a great example (see ad attached) of how -- from the very beginning --- Ford didn't know how to position Edsel in the marketplace.  Comparing the Edsel to a Cadillac?  And then the second ad (attached), if you read the last sentence, the Edsel from a price standpoint is compared with the "low priced three" -- Plymouth, Chevrolet, and Ford.  So I'm thinking that the marketers actually likely robbed a few sells from Ford -- cut off your nose to spite your face as they say.

But back in the day no Cadillac owner would have said: "Well, next year perhaps I will consider an Edsel."  While styling and the 1958 recession were often touted as the two big strikes against the success of the Edsel, perhaps the major strike was the inability to position the car in the marketplace?