There are few cars that become movie stars in their own right. One is the Highland Green 1968 Ford Mustang GT fastback that Steve McQueen drove in "Bullitt."
The other is the yellow Rolls-Royce that Robert Redford drove in the 1974 movie, "The Great Gatsby." In fact, it's one of just a handful of cars to make the cover of Newsweek and GQ magazines.
"The car is super rare," said Harry Clark, founder of Classic Promenade in Phoenix. "It was a star component, not unlike the 'Bullitt' Mustang, in the film. The difference is, with the 'Bullitt' Mustang they made two. This car is the only one.”
Now the car, a 1928 Rolls-Royce 40/50 HP Phantom I Ascot Dual Cowl Sport Phaeton, could be yours.
Classic Promenade Auctions will hold an online-only auction of 30 high-end collector cars and motorcycles, the Gatsby Rolls-Royce being one of them. This “virtual” auction starts in early September; the Gatsby Rolls-Royce goes up for auction October 12-25.
'Simple millionaire to billionaire'
Until then, the car is in the Classic Promenade's showroom in Phoenix where two people have already tried to buy it, Clark said. He told them they have wait for the auction, which is sure to be a zinger. The published auction price is $1.5 million to $2 million.“Analogous to the 'Bullitt' Mustang, we think if three or four buyers want it — and we think they will — it’s up to them to determine how much they bid, but we think it’ll be a lot of money,” Clark said. “The 'Bullitt' Mustang sold for $3.7 million, but the car was worth $20,000. This car is worth a whole bunch more just as a car. Then, Robert Redford in the 'Great Gatsby' takes it to a whole new level.”
But hitting the upper end of Clark's range is unlikely, said John Wiley, manager of valuation analytics at Hagerty, a Traverse City-based company that specializes in collector car insurance and valuations.
"Hitting the high end of that estimate would make this the most expensive Phantom I ever sold at auction," Wiley said.
The current record is $1.98 million, set at Gooding & Company’s 2013 Amelia Island auction, Wiley said.
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