Images from IMCDb.org
As a regular viewer of "Leave It to Beaver" on MeTV, it is obvious that there was a relationship between the Chrysler Corporation and the producers of "Leave It to Beaver" during the late 1950s and early 1960s. But as I was thinking about it, the use of vehicles in TV series was such an effective was of advertising without explicit advertising. Now this is not a remarkable insight; but given that I watch the show so much I felt that I had to record this personal experience. My sense is, that at the time, it had a powerful effect on younger viewers in terms of reinforcing the American love affair with the automobile, and in this case Virgil Exner's "Forward Look" designs. How else can I explain my ability to recognize and spot these cars specifically as to year and model some 60 years later?
1963 Dodge Polara
The car called Christine was a Plymouth Fury
ReplyDeleteThat was a 57. It was just an earlier model. The cars they used in the movie were actually Belvederes
DeleteWrong. Christine was a ‘58
DeleteI know
DeleteCars that were in television shows were the the best way of advertising .Bewitched was one of the best examples featuring Chevrolets along with I Dream of Jeannie with Pontiacs and Hazel with Fords. We'll never see those days again.