Wednesday, April 10, 2024

Mercedes-Benz First Quarter Sales Statistics, 2024

 


Mercedes-Benz E-Class AMG line; exterior: verde silver; interior: Nappa leather neva grey/black, light silver metallic mixed fabric centre console
 

  • Mercedes-Benz Cars: Q1 sales reached 463,000 units; good start in the U.S.; solid performance in Europe; model changeover in Asia; strong sales of plug-in hybrids
  • Supply chain bottlenecks constrained Q1 sales of passenger cars
  • Mercedes-Benz Vans: strong first quarter sales reached 105,400 units

Mercedes-Benz Group sold 568,400 (-6%) cars and vans in the first quarter. Mercedes-Benz Cars saw sales rise in the United States (+3%), and a solid performance in Europe, particularly in the UK (+43%) and France (+35%) while sales in Asia were influenced by model changes and supply-chain constraints. Mercedes-Benz Vans delivered a strong performance thanks to rising sales in China (+27%) and United States (+15%).

Mercedes-Benz Cars

Our customers can look forward to an exciting year 2024 with a series of fantastic new product launches in 2024, particularly in the Top-End segment.

One of the highlights is just around the corner with the long-awaited world premiere of the all-new electric G at Auto China in Beijing in two weeks.”
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG. Marketing & Sales

Mercedes-Benz Cars sales reached 463,000 units (-8%) in the first quarter, with solid results in all regions except Asia where model change effects and supply chain bottlenecks had a strong temporary impact on Q1 sales. The sales decline in China was mainly driven by the ongoing ramp-up of its top-selling E-Class long-wheelbase model which is expected to see sales accelerate in the upcoming quarters.

Demand for plug-in hybrid vehicles resulted in a 6% sales rise in the first three months, while global battery electric vehicle (BEV) sales of Mercedes-Benz Cars reached 47,500 units (-8%) in the first quarter, as the smart fortwo[1] reached the end of its lifecycle (-30%). Overall, electric vehicles accounted for 10% of total Q1 Mercedes-Benz Cars sales and 19% including plug-in-hybrids.  

The availability of Top-End products was constrained during the quarter, mainly by the model changeovers of the G-Class and Mercedes-AMG derivatives of the E-Class and GLC as well as supply-chain bottlenecks. In 2024, Mercedes-Benz will present twelve Top-End vehicles, including eight Mercedes-AMG models and the world premiere of the electric G. The EQS sedan will receive an extensive update with extended range to more than 800 km, executive rear seats, and the upright star on the front hood. The S-Class remains the undisputed leader in its segment in all key regions.

Q1 sales in the Core segment increased by 8%, driven by strong growth of the GLC as parts availability for the model increased. The availability of parts is expected to further improve in the upcoming months.

In China, the ramp-up of the locally produced long-wheelbase E-Class is on track, while sales for the Mercedes-Maybach S-Class remain strong (+13%) and Mercedes-Benz continues to be first choice among customers in the segment priced over 1 million RMB.

In Germany, Mercedes-Benz remains market leader in the premium segment in Q1. However, consumer demand for BEVs slowed following the abrupt end of a tax incentive.

In the U.S. market, sales went up 3% driven by an improved availability of the GLC.

Mercedes-Benz Cars continues transforming the car buying experience for its customers. As the 11th country, Mercedes-Benz Thailand implemented the direct sales model in February 2024.

Sales overview

 

 

 

Q1 2024

Q1 2023

Change in %

 

Mercedes-Benz Group

568,400

602,400

-6%

 

-    thereof BEVs

50,500

55,200

-9%

 

 

 

 

 

 

Mercedes-Benz Cars

 463,000

503,500

-8%

 

-        thereof BEVs

 47,500

51,600

-8%

 

-        thereof xEVs

90,200

91,700

-2%

 

 

 

 

 

 

Mercedes-Benz Cars sales by segments*

 

 

 

 

Top-End

 66,600

91,800

-27%

 

Core

 267,700

248,400

+8%

 

Entry

 128,800

163,300

-21%

 

 

 

 

 

 

Mercedes-Benz Cars sales by regions and markets

 

 

 

 

Europe**

 160,200

 163,900

-2%

 

-        thereof Germany

 50,400

 60,500

-17%

 

Asia

 210,700

 247,700

-15%

 

-        thereof China

 168,900

 191,000

-12%

 

North America***

 74,000

 75,100

-1%

 

-        thereof U.S.

 66,600

 64,500

+3%

 

Rest of World

 18,000

 16,800

+7%

 

*Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV

*Core: All derivatives from C- and E-Class, incl. EQC, EQE and EQE SUV 

*Entry: All derivatives from A- and B-Class incl. EQA, EQB and smart 

** Europe: European Union, United Kingdom, Switzerland and Norway 

*** North America: USA, Canada and Mexico 

All figures rounded. Preliminary figures subject to change pending final reports. 

2 comments:

  1. "Mercedes-Benz continues to dominate the automotive market as their first-quarter sales statistics for 2024 showcase their unwavering success. With impressive figures and a strong market presence, Mercedes-Benz reaffirms its position as a leader in the luxury car industry."

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  2. Impressive first-quarter sales statistics for Mercedes-Benz! It's a testament to the brand's commitment to excellence and the demand for their exceptional vehicles. Congratulations to Mercedes-Benz on their continued success and delivering top-notch vehicles that captivate the market.






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