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Tuesday, February 9, 2021

Volvo Girls -- Are You One?

 



Are you a Volvo girl? My wife is (or more accurately was). Long before Subaru tried to forge a cult with love, diversity, and dogs, Volvo became a cult of those valuing safety, practicality, conservative ut unique design, and reliability (remember the 2 million + mile P 1800?). The image sis from a Volvo publication illustrating employee exercises, which were mandatory. But note these women -- they are healthy, strong, pretty but not too pretty, and with legs that are to die for! Volvo no longer has that brand. image, as it has succumbed to a niche that focuses on the upper middle class and some sort of ill-defined Scandanavian aesthetic. Now owned. by the Chinese but still with Swedish roots, Volvo has moved with a time influenced by globalism. But in 1945, and for a few decades thereafter, Volvo reflected a national culture, just as they women are unmistakably Swedish!  


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