Welcome to the era of the economic miracle: Rock ’n’ roll sounds in Legend Room 4 of the Mercedes-Benz Museum make the emergence of the 1950s audible. In this exciting environment of new freedom and growing prosperity, the Mercedes-Benz 300 prestige saloon unveiled 75 years ago made a powerful statement. The vehicle on display with its brilliant red color and imposing size stands for the model series’ spacious comfort, poise, assurance and social aspirations.
Craftsmanship: The interior also shows why the spacious saloon was regarded as the benchmark for automotive engineering in Germany at its premiere in 1951. Inside the vehicle, high craftsmanship meets high-quality materials – this still characterizes Mercedes-Benz customization offerings today. The pleasantly firm yet comfortable grey-red upholstery and the interior door panelling are finished in fine fabric and easy-care imitation leather. The dashboard and window surrounds are finished in wood.
Switch and control: Most of the controls are richly chrome-plated – right down to the buttons on the Becker Nürburg car radio. Others have knobs made of black or ivory-coloured plastic. The steering wheel with its large, plastic-encased rim and chrome-plated indicator and horn ring is a perfect match. The speedometer goes up to 160 km/h. Whether for the owner of the luxury car or their chauffeur: with a very respectable 85 kW (115 hp) and a top speed of 155 km/h, the Type 300 was an invitation to get behind the wheel.
See and sit: The adjustable Keiper-patented driver’s seat provided comfort. Fritz Keiper’s soft top and fittings factory started developing solutions for the automotive industry in the 1920s. Its tilting mechanism for the backrests of car seats brought a new level of comfort thanks to individual adjustability. Take a seat, have a look around you – and almost automatically your gaze falls on the rear-view mirror on the left wing of the Mercedes-Benz 300, mounted on a curved chrome base.
Sculptural: The stylists and bodywork specialists gave the “300” an elegant and prestigious shape in every detail. “Autocar” praised the new prestige saloon in an article in February 1952: “Mercedes-Benz bodywork is made in their famous coachbuilding works at Sindelfingen and is notable for continuity of style, combined with an unpretentious distinction of line.” A great trick was to extend the sweeping curvature of the wing into the front doors. The chrome strips on the front wings ended in clear instead of yellow-colored indicator glass – an unusual detail for the 1950s, and the attractive contrast to the medium red paint (color code DB 516) is still effective today. The color also makes this “300” rare, as most of the vehicles produced were delivered in muted colors.
Economic miracle car: When this Mercedes-Benz 300 was built in 1952, it was the brand’s top-of-the-line model and also the largest and fastest series-produced car made in Germany. The sophisticated powertrain, a comfortable and safe chassis, plus a refined ambience and many amenities: more was hardly possible at that time, and even long distances became a pleasure.
Receptive: At the rear of the Mercedes-Benz 300, the large boot can accommodate even bulky luggage. How convenient that the loading sill is low. There are bays for spare wheels on the left and right. The type designation 300 is discreetly displayed on the lower edge of the boot lid, framed by two horizontal chrome strips. Fine cross ribs connect the digits with each other. The prestige saloon shared the magic number 300 with other Mercedes-Benz models of the time, which were also powered by a powerful three-litre, six-cylinder in-line engine: 300 S Coupé, Cabriolet and Roadster (W 188, 1952 to 1955) and the 300 SL (W 198, 1954 to 1963).
Ambassadors all over the world: The Mercedes-Benz 300 was continuously developed over four variants in two model series (W 186 with carburettor engine, 1951 to 1957; W 189 with intake manifold injection, 1957 to 1962). “In the span of three years the largest, most luxurious model of the renowned German firm of Daimler-Benz has established a top reputation among the elite of motor cars,” summarised “Road & Track” in June 1954.
Statesmanlike: Whoever drove the “300” – or was chauffeured in it – demonstrated business success or political status. The close relationship between Konrad Adenauer, the first Chancellor of the Federal Republic of Germany, and the Mercedes-Benz 300 is particularly well known. The CDU leader used a total of six of these cars during his term of office, which lasted until 1963. He then kept the last vehicle as his own private car. It is also on display in the Mercedes-Benz Museum, in Collection Room 4: Gallery of Celebrities: https://media.mercedes-benz.com/article/38d17e81-c197-47df-b263-341e3e05fd8d
Promise of advancement: “Unrivalled... and yet attainable” – this was the slogan used by Mercedes-Benz to advertise the “300” in the early 1950s. The message was the promise of advancement for private customers. Perhaps this dream would have come true for the buyer of this red saloon delivered in Mainz from 1952? It would then have been a real economic miracle car for its new owner during the reconstruction period.




