An interesting bar graph to say the least. I guess the Mini is excluded from the cost because it is not classified as a luxury car.
To what degree is Mercedes-Benz's success the consequence of its strong SUV sales? What about quality ratings? Has Mercedes turned the corner related to quality issues, particularly relevant;ated to electronics?
Why would anyone want to buy a Lexus? The seem boring to me and anything but a status symbol. Sort of a dull, upgraded Toyota brand.
Note hat the that brand Audi lags in sales compared to the "Big Three." Yet it is Audi that makes the statement more than any of its competitors. An Audi reflects a discerning sense that blends aesthetics with luxury. And unlike the other three, there are not quite as many around to make them too common. Smooth and rounded shapes more effective in attracting upscale sales than edgy and at times drawing on bio-mimicry.
Ultimately, German engineering and design rules.