Monday, November 22, 2010

Book Signing at the NAHC -- Rubbing Shoulders with Sirens of Chrome!!

Hi folks -- I had a great time at the NAHC book signing on Saturday in Detroit. One of the most interesting aspects of the event, this year and last, were the folks associated with author Margery Krevsky. Her book, Sirens of Chrome: the Enduring Allure of Women Auto Show Models, is highly recommended. Krevsky, the owner of a modeling agency that specializes in placing models at car shows, knows her stuff. She has been in the business since the early 1980s, and indeed even changed the nature of the job for these young ladies by arguing that they should not only look pretty, but be knowledgeable about the cars they are standing near, thus having the ability to answer questions posed by potential customers.
The importance of women in marketing and buying automobiles throughout the 20th century can hardly be debated. But beyond a handful of historical studies done by a small but growing group of scholarly folks, there is little else. And certainly Detroit insiders need to be heard. That is accomplished in Sirens, a book about the models and images of models that were associated with car shows. The reproduced images give one plenty to think about, and thus this is an important book for that reason alone.

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