Monday, November 21, 2011

Chevy OK Used Cars and Louis Chevrolet's Signature

















Hi folks -- when I was a kid I always noticed the OK used car signs at the dealers' lots. But where did the OK logo come from? I recently saw an ad from 1918 for an American Motors Corporation "American Six." Louis Chevrolet was the Vice President and Chief Engineer of this company, and on the inside dash of each car Chevrolet signed in his own had "O.K. Chevrolet." As the ad copy went on to explain, "Louis Chevrolet's O.K. is a sure guarantee of the sterling qualities that set the AMERICAN SIX apart from other cars."







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