The Ford product line reflected the dilemma of markets and complex consumer preferences. The LTD was placed at the top of the Ford line, a long wheelbase (121 inches) vehicle with hidden headlamps and five possible engines, ranging from a 302 cubic inch V-8 to a 460 big block. With hard top sedan, coupe, convertible and station wagon variants, the LTD was just one example of the fruits of flexible mass production, if one sees these large number of consumer choices a direct benefit to the firm. Immediately below the LTD was the Galaxie, also a 121 inch wheelbase car, and also available with numerous options, including a 6 cylinder 240 cubic inch engine. The intermediate model in the Ford line was the Torino, the Motor Trend car of the year for 1970. Influenced by designer Bill Shenk, the Torino had a "Coke bottle" shape with a narrow waist and bulging front and rear fuselages, mimicking a supersonic aircraft of the day. The Torino consisted of 13 models on a 114 inch wheelbase, and engines ranging from a 250 cubic inch 6 to a 429 that was featured in the Cobra Jet model. As Motor Trend commented, the Tornio was "Not really a car line in the old sense, but a system of specialty cars, each for different use…from luxury to performance."
The LTD, this one obviously marketed to African-Americans.