The early 1970s was replete with strange sights, including the AMC Gremlin. In an age of Cold War conformity, the Gremlin was one car that stated that "this owner is different." Recovered hippies wearing thick plastic glasses and young women with long flowing hair were seen behind the wheel of this vehicle that was of those coming from outer space. Blow isa draft of a short description of the car that I'll revise before inserting in the 2nd edition of The Automobile and American Life:
Three subcompact cars represented the hope of the American
automobile industry in confronting the first wave of Japanese imports at the
beginning of the 1970s. The stories of AMC Gremlin, Chevrolet Vega, and Ford
Pinto are reflective of the times and the frailty of an industry asleep at the
wheel.
Beginning in the late 1950s under the leadership of George
Romney, the American Motors Corporation, the so-called “last of the
Independents,” became profitable by making economy cars. Starting with its compact Hornet, designer
Richard Teague, while on an airliner, used an air sickness bag to sketch a
longer-hood, swept back vehicle that AMC
would subsequently call the Gremlin, “the first American Import.” The Gremlin was a controversial car from its
beginnings, starting with a name that connoted a tiny gnome responsible for
technical failures. AMC preferred to
think of a gremlin a “a pal to its friends and an ogre to its enemies,” and
certainly the car served well to future presidents as young adults: Bill
Clinton and George H.W. Bush.
AMC marketing executives maintained that its unconventional
design was “perfect for the free thinking early 1970s,” and the Gremlin sold
well. More than 650,000 Gremlins were made between 1970 and 1978, as the car
competed with Vegas, Pintos Toyotas, Datsuns, and the VW Beetle. In tis list of
the 50 worst cars of all time, Time Magazine included the Gremlin citing that
“Cheap and incredibly deprived – with vacuum-operated windshield wipers, no less-
the Gremlin was also awful to drive, with a heavy six-cylinder motor and
choppy, unhappy handling due to the loss of suspension travel in the back. The
Gremlin was quicker than other subcompacts, but, alas, that only meant you
heard jeers and laughter that much sooner.”
The shape of the Gremlin fit well as a symbol or signifier
used in numerous films, especially decades removed from its time. Titles including
“7 Things to do Before I am 30,” “10 Items of Less” (2006), “Cars 2” (2011) and
“In True Blood” (2007-2014) featured the stubby little vehicle while convening
themes of eccentricity and unconventionality.
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