A large percentage
of what might be called “buff” automotive history focuses on one particular
model or brand. This work goes into extreme detail and satisfies hobby car
owners who relish pointing out subtle features and alterations. However, examining
an automobile’s history without placing it in a critical historical human context
is fraught with distortion. Such an
isolated study can become nothing more than an exercise of limited explanatory
power and less than satisfying to a broader audience. How do older enthusiasts
interest a younger generation who might follow them into the car collecting
hobby? Not by writing pedantic books and articles on carburetors and spark
plugs.
Integrative forays
can prove as wide-angle windows into the human and societal past. For example,
probing into how car culture reflects, anticipates, or follows the political,
social, and economic environment can lead to powerful explanations about
everyday life. Bringing a large number
of varied sources to a story adds dimensionally to any history. Chronology, location, and deep knowledge about
a broadly construed topic matters. It is one thing to write scissors and paste
history, yet another just to repackage what others have written without batting
a critical eye.
The dynamic structure
of the automobile industry, its geographical locus of activities,
management-union relationships, assembly line processes, government oversight,
market dynamics, consumer preferences, and the products themselves have all
changed dramatically during the past thirty-five years. Car culture(s) remains of
general interest; but profound generational, regional, social, and economic
differences related to the so-called “love affair” with the automobile exist. For
example, in the Dayton, Ohio, area where I live, on any summer Friday night
gray-haired men and a few of their wives gather around hot rods and cars from
the 1950s and 1960s at a defunct car dealership lot. The next morning a very different group –
mostly young people with their wives and girl friends and middle-aged upper
middle-class enthusiasts -- meet for cars and coffee at an upscale suburban
shopping village to look at tuners, newer sports cars, and a few odds and ends.
Further, a large number of urban millenials avoid cars or at least love of the
car, altogether. Having moved back to
the heart of Dayton, they find entertainment in the historical Oregon District
or downtown, and status in the cell phones they own. Every region and community
has its own sui generis car culture,
lived out quite distinctively.
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