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Friday, January 25, 2019

Management shifts the blame to hourly workers: GM, early 1970s, and the "foreign invasion."







This is a wonderful film reflective of the American automobile industry during the early 1970s. It is of interest for a number of reasons.  First, it indicates how GM management at Chevrolet put quite  burden on the shoulders of its hourly workforce for its loss of market share and the rise in popularity for foreign cars, both German and Japanese. Management-labor relations are far from harmonious, as absenteeism clearly is seen as a major problem. Secondly,  look at the GM cars shown in the film-- especially the Vega! Design and engineering certainly was critical to the decline at GM as well as worker morale. The fact of the matter is that foreign producers were making better cars and automobiles that people wanted. And that quality was built in to their cars.

And of course, the strategies employed in this film did not work throughout the 1970s and beyond. Market share continued to fall, and automobile quality fell further as the decade unfolded, in part due to increased federal government emissions regulations that led to technologies that resulted in American cars running poorly.

Count the foreign cars as the film narrator requests! What are they?

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