A long-forgotten path-breaking automobile, the Hansa 1500 (1949)

 

Borgward Factory and neighboring, after bombing in 1945. Bremen_in_ruins_Hastedt_Hemelingen_Borgward-Werke_1945.jpg (807×843)

Rising from ashes and rubble, Germany returned to automobile manufacturing with a heroic effort. Much has been written about the Volkswagen, but the Borgward Hansa 1500 sedan of 1949 has been largely forgotten, particularly in English language scholarship. There was considerable carry over from 1934-1939 models -- all independent suspension and back-bone frame, for example. And the 1500 engine was a direct descendent of the 1100. Rather ugly with its slab sides and v-windshield, it did have a first, however -- the first factory installed automatic transmission in a European car. A modest seller, the transmission's operation was often not understood by owners, as it had to be dead stopped before putting it into reverse, thus causing a real problem for Borgward frequently to repair.

The Hansa 1500 set the stage for the striking model of 1954, a car you might have seen on recent American TV commercials. The tale of Borgward's end in 1960s remains a contentious story, perhaps retelling in a later post.

From a 1951 Brochure:

"This convertible represents the peak of perfection. Putting up and folding back the completely weather-proof roof, equipped with guides. is a matter of utmost simplicity. On the outside the roof is covered with a durable fabric specially developed for convertibles and on the inside it is lined with horse-hair as a protection against cold. The horse-hair lining is covered with a fabric matching the color of the interior. The cozy and smart interior is upholstered in high-quality leather and affords ample space for five passengers in the comfortable seats. Six different color schemes are available and harmonize throughout -- finish, roof and leather upholstery. The tilting backs of the front seats can easily be folded down."

"Top speed is approx. 95 miles per hour -- Fuel Consumptiom under normal operating conditions 30 miles per gallon."

Source Brochure, "Eine Klare Enschiedung,"Source  National Automotive History Collection, Detroit Public Library.

"...one single operation suffices when your car is equipped with the fluid clutch. You simply press the accelerator. there is only one lever, which is located below the steering wheel. It has three positions: one for forward run, one for reverse and one for parking."

Authorize USA dealer in 1951 for the Hansa 1500 was Europa Motors, 991 Sixth Avenue, NYC 18,  New York.