The Maybach and the Film "The Devil Wears Prada 2" release on May 1. Significance -- true power does not announce itself loudly – it is felt in the details.

 

• The Mercedes‑Maybach S‑Class takes center stage as the vehicle for main character Miranda Priestly, reinforcing its status as a symbol of authority and luxury
• The global campaign celebrates “The Art of Arrival” with a custom spot rooted in the philosophy of the Maybach brand: True power lies in the details, refined presence, and sanctuary of the rear seat
• This collaboration with 20^th Century Studios’ “The Devil Wears Prada 2”, which hits theaters May 1, marks the 20^th anniversary of the Mercedes-Benz featured in the original film

The Maybach brand announced a landmark collaboration today with 20^th Century Studios’ “The Devil Wears Prada 2” – a remarkable full-circle moment. Two decades ago, the Mercedes‑Benz S‑Class was prominently featured in the original 2006 film, helping define its aesthetic of power and prestige in the glamorous world of high fashion. Now, with the highly anticipated sequel arriving in theaters May 1, the brand returns to the world of “The Devil Wears Prada” with the Mercedes‑Maybach S‑Class as the hero vehicle. The placement is part of a new, first of its kind campaign from the brand, celebrating two icons of style.

The Mercedes‑Benz collaboration with “The Devil Wears Prada 2” is a fully integrated 360° co-promotional campaign launching globally on March 27, 2026. Campaign assets include a custom spot featuring film footage and premium key visuals for print and digital advertising. A one-of-a-kind “Devil Wears Prada 2”-themed MANUFAKTUR Mercedes‑Maybach S‑Class will be produced for premiere activations and marketing events, as an elevated tribute to craftsmanship.

About the “The Art of Arrival” co-promotion campaign

“The Art of Arrival” tagline encapsulates a philosophy that resonates deeply with both the brand and the world of “The Devil Wears Prada 2.” It speaks to the idea that true power does not announce itself loudly – it is felt in the details. Hand-stitched interiors. Effortless performance. A presence that commands without asking permission.

The moment the Mercedes‑Maybach’s doors close with a hushed finality signals something far beyond transportation: a high expectation. Within the car's intimate sanctuary, private conversations unfold, control is restored and genuine calm prevails amidst the chaos of daily life. In this embodiment of “The Art of Arrival,” Maybach distils its philosophy into a single truth: true luxury is experienced in the sanctity of a moment before the world demands your presence.

“‘The Devil Wears Prada 2’ is the perfect stage for our Mercedes‑Maybach S‑Class. After 20 years, we celebrate the film’s return with an equally stylish and prominent placement of the vehicle. With its sophisticated design and uncompromising excellence, the Maybach brand mirrors the self‑confident elegance embodied by the film’s main characters. Beautiful cars are timeless – and they never go out of style.” 
Christina Schenck, Vice President, Digital & Communications and Investor Relations, Mercedes-Benz AG

“In ‘The Devil Wears Prada 2,’ the art of the arrival is critical. We are thrilled to collaborate with Maybach, a brand where uncompromising craftsmanship meets timeless luxury.” 
Lylle Breier, EVP Partnerships, Promotions, Synergy & Events at Disney

The campaign showcases the new 2026 Mercedes‑Maybach S‑Class, which represents the next generation of refined innovation and elevated craftsmanship, and which celebrated its recent world premiere. Further details about the new Mercedes-Maybach S-Class can be found here.

Defining the power of arrival: The Mercedes‑Maybach S‑Class

The Mercedes‑Maybach S‑Class is a natural choice to accompany one of cinema’s most formidable cultural figures: editor-in-chief of Runway Magazine, Miranda Priestly. Chauffeuring Miranda Priestly, it embodies the refined power, timeless elegance, and uncompromising excellence that define the world of high fashion and luxury. Through journeys across Manhattan streets and intimate moments within the car's serene MANUFAKTUR interior, meticulously tailored and crafted within Mercedes‑Benz’s in‑house MANUFAKTUR atelier, the Mercedes‑Maybach S‑Class reinforces a central message: true luxury transcends fads and remains rooted in craftsmanship, intelligence, and timeless design. 

Complementing this flagship placement, the Mercedes-Benz lineup – including the Mercedes‑Benz S‑Class, Mercedes‑Benz GLE, all-electric G‑Class, the versatile V‑Class and the Sprinter – demonstrates the commitment of Mercedes‑Benz to building the most desirable cars in every segment. The authentic vehicle integration of Mercedes‑Maybach and Mercedes‑Benz ensures significant brand visibility and prestige association within a highly aspirational, luxury-focused demographic across key global markets.

Mercedes-Benz G 580 with EQ Technology | consumption combined: 30.3‒27.7 kWh/100 km | CO₂-emissions combined: 0 g/km | CO₂-class: A[1]

Campaign details at a glance

In collaboration with 20^th Century Studios’ “The Devil Wears Prada,” Mercedes‑Benz has developed an integrated 360° campaign launching globally on March 27, 2026. Campaign assets will roll out until the end of June 2026, with its peak of communication taking place around the film's release in May 2026:

• 30-second co-promotional film spot plus cutdowns for theatrical, TV, streaming and digital platforms
• Premium key visual for print and digital advertising
• A film-themed MANUFAKTUR Mercedes‑Maybach S‑Classone-offfor premiere activations and key market events featuring an individually tailored MANUFAKTUR Made to Measure interior as an elevated tribute to craftsmanship
• Behind-the-scenes footage and film stills
• Social media content, influencer partnerships and event activations in participating markets
• Regional campaign variations tailored to local market priorities and release timelines

 About “The Devil Wears Prada 2”

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel – Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film reunites the original main cast with director David Frankel and writer Aline Brosh McKenna, and introduces an all-new runway of characters including Justin Theroux, Lucy Liu, Kenneth Branagh, B.J. Novak, Simone Ashley, Patrick Brammall, Caleb Hearon, Helen J. Shen, and Pauline Chalamet. Tracie Thoms and Tibor Feldman also reprise their roles as “Lily” and “Irv” from the first film. 20th Century Studios’ “The Devil Wears Prada 2” is produced by Wendy Finerman, and executive produced by Karen Rosenfelt, Michael Bederman and Aline Brosh McKenna. The film debuts exclusively in theaters May 1, 2026. A film still* can be found here.  

*Mercedes-Benz does not host this asset. Please note that the usage is subject to the terms and conditions of the rights holder.

Mercedes-Benz anniversary year “140 years of innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

^[1] The specified values were determined in accordance with the WLTP (Worldwide harmonised Light vehicles Test Procedure) measurement method. The ranges given refer to ECE markets. The energy consumption and CO₂ emissions of a car depend not only on the efficient utilisation of the fuel or energy source by the car, but also on the driving style and other non-technical factors.