Wednesday, December 14, 2016

Can anyone provide information on George Barris' Esso 67-X?

Can anyone help Dale out?  Please contract him directly!
I am an automotive journalist, and I am working on an article about a car that was created by George Barris in 1967. It was a stretched and customized Oldsmobile Toronado. It was called the Esso 67-X, and was built as a prize giveaway by Esso gas stations in Canada during Canada’s 100th birthday in 1967. 

Only four of these cars were made, and just three of them remain. I have spoken to the three current owners, and I know about the four original owners from archival newspaper clippings.

Now I am trying to find out where these cars were from the time they were won in 1967 to today.

Several articles said two or three of these cars were on display for a time in car museums in the United States. This would have likely been sometime between 1968 and 1980.

I have contacted some museums, but so far no one remembers this rare car. I thought I would see if anyone in the Society of Automotive Historians might remember this rare car.   Please pass this note along to anyone who might know about the 67-X.

I am attaching a couple of pictures of the car, which was known in Canada as the Esso ’67-X, or more simply the 67-X. In the U.S. it was sometimes referred to as the ’70-X.  The color pictures are of a 67-X that I saw earlier this month in Victoria, British Columbia.

I appreciate your help with this. Next year marks Canada’s 150th birthday - and the 50th birthday of this very special car, the 67-X.

Thank you,

Dale Johnson
2658 Philip Road
Regina, SK.
S4V 2A9


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