Cadillac and Lincoln Advertising in German Magazines, 1927

The Cadillac ad spells out the virtues of the car’s 8 cylinder engine and luxury coachwork. The Eduard Winter Dealership carried multiple GM brands and had several Berlin locations. I. contrast, Lincoln has a corporate showroom in Berlin. More significantly, Lincoln uses Berlin backdrops for its visuals in the ads. Note the “Victory Column” in the first ad, and a neighborhood that could well be from the Berlin Grunewald neighborhood in the second.