Saturday, April 9, 2016

The First Automobile Advertisement in America; 1898, "Scientific American," Winton


Note the comparison with the horse -- an early theme in automobile advertising. Also, the use of cost data  -- 1/2 a mile after  $1000 outlay. A masculine object-- "handsomely, strongly, and yet lightweight constructed...." Also the exaggerated utilities of the device -- "No odor, no vibration."  Can't be TRUE!

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