This blog will expand on themes and topics first mentioned in my book, "The Automobile and American Life." I hope to comment on recent developments in the automobile industry, reviews of my readings on the history of the automobile, drafts of my new work, contributions from friends, descriptions of the museums and car shows I attend and anything else relevant. Copyright 2009-2020, by the author.
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Saturday, April 9, 2016
The First Automobile Advertisement in America; 1898, "Scientific American," Winton
Note the comparison with the horse -- an early theme in automobile advertising. Also, the use of cost data -- 1/2 a mile after $1000 outlay. A masculine object-- "handsomely, strongly, and yet lightweight constructed...." Also the exaggerated utilities of the device -- "No odor, no vibration." Can't be TRUE!
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